In recent years, much of content marketing shifted to video streaming. In 2005, as the oldest of millennial entered college, YouTube came onto the online scene and opened video expression to the masses, and as the company grew, more corporations create their own profiles.

From fashionistas to singers, stars are born on YouTube. Other platforms arose and soared from the prevalence of video marketing and presentation, such as Snap chat and Vine. Facebook and Instagram stories make sharing video clips of one’s life effortless and let audiences share the experience as if they are there, too.

This presents opportunities for businesses to inspire, evoke emotion in and appeal to needs of their audiences in a real and authentic way. Here’s what you need to know about the growth of video marketing and why your business needs it.

Video Content Represents Pure Connectivity

Your brand is not a stagnant strategy on a piece of paper — you must bring it to life. Video lends electroshock therapy to flat lining marketing strategies and generates pulse. Your brand evolves continually, and telling that story is important to keep your audience connected and bring in new viewers — which could eventually become loyal customers.

Video does what text doesn’t. It creates an immediate, real and authentic route of interaction and connectivity with audience members, who can often provide reactions and comments in real time.

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