You’ve probably scrolled through your Facebook or Instagram feed and noticed that just about everything is a video.

You probably also spend quite a bit of time getting sucked into these videos.

Or how about jumping from video to video on Youtube?

Did you know that 6 out of 10 people would rather watch videos online than on television?

If you are running a business, it’s extremely important to make the shift towards having a video marketing strategy. In this post, we’ll cover some of the reasons why video marketing is not only important but essential to your strategy.

  1. Videos Increase Engagement
  2. Adds personality to your brand
  3. Videos showcase your products better
  4. Videos provide visual explanations 
  5. Highlights your company’s accomplishments
  6. Raises retention rates on your website
  7. Increases conversions and boosts sales. 

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